After delaying for many times, Videocon Industries has finally announced the day to roll out its much-awaited DTH services.The India-based electronics goods maker said that it will launch the service on April 27 under the name of ‘D2H+’.
In this way, Videocon will join the DTH space with other biggies, which had already launched DTH services in the country, including Dish TV, Sun TV, Doordarshan, Tata Sky, Big TV and Airtel.
The sources close to the development stated that Videocon will launch inbuilt digital TVs (iDTVs) and set top boxes (STBs) having 4-5 subscription choices.
The company has set an aim to sell 70-80% IDTVs and 20% STBs. The recent reports said that STBs will be imported from Korea or China and afterward produced at the company's Aurangabad facility.
In the first round, the product will hit major cities and not rustic regions in India. The reason behind this is that Videocon thinks that launching in part would assist it gaineing and covering big part and provide better service.
At present, the company is examining the STBs by installing at employees' homes without charging any cost. In addition, the company is presently ensuring a strong sales network and has been recruiting sales and service staff through its media arm, Bharat Business Channel.
With the latest venture, the company is aiming a subscription base of 10 per cent in the first year of launch
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