
India’s Premium Hindi Movies and Special Events channel on Monday April 13th evening announced a slew of power packed initiatives for the second season of the DLF IPL action on the channel at Taj Lands End Hotel in Mumbai. Max has brought back the ravishing and articulate first lady of Indian cricket –Mandira Bedi, as a co host for Extraaa Innings T20. Making the broadcast much bigger and better, MAX has roped in the dynamic trio of Shankar-Ehsaan-Loy to create musical magic for it’s popular wrap-around programming ‘Extraaa Innings T20’. Based on MAX’s popular campaign for the DLF IPL - “Ek Desh Ek Junoon” - the musical maestros’ powerful composition will be played as an opening montage on every episode of Extraaa Innings T20. Also announced was a fresh new team of anchors for Extraaa Innings T20 - Samir Kochhar who successfully hosted DLF IPL season 1, is back with us for season 2, Meiyang Chang - one of the most popular Indian Idol contestants and the host of the Indian Idol 4 show and Gaurav Kapoor - the very recognizable VJ and presenter for six long years and now ready to set the big screen on fire with two upcoming films.
Also speaking on the occasion, Sneha Rajani, EVP and Business Head, MAX, said, “Extraaa Innings has been a path breaking show around MAX’s big ticket cricket events. We have pioneered the innovative mix of cricket and entertainment through the show, which has completely revolutionised what viewers expect from wrap around cricket programming. Last year with the launch of DLF IPL, our new version of Extraaa Innings T20 welcomed new faces to our broadcast. To top this, this time we have on board Shankar Ehsaan Loy’s chartbusting composition as the opener to Extraaa Innings T20 and of course our fresh line-up of dynamic presenters. Our audience is in for a veritable feast, with MAX presenting the biggest and the best in cricket and entertainment - in a style that truly reflects our nation’s passion”
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